GRAY MATTER NYC

was founded on the premise that fashion and beauty brands operate differently in the online market and should be treated as such. At GRAY MATTER, we understand that in this ever-changing industry, we must focus on building strong brand awareness while simultaneously driving  online consumer sales.

Social Media Services

FACEBOOK + INSTAGRAM

  • Web Traffic

  • Conversions

  • Dynamic Remarketing

  • Follower Acquisition

  • Brand Awareness + Engagement

  • Lead Generation

  • Local Awareness (Retail Foot Traffic)

  • Event Awareness

  • Mobile App Promotions

  • A/B Testing

    • Creative, Copy, Audiences, Landing Pages For Conversion​


TIK TOK

  • Spark Ads

  • Brand Awareness + Engagement

  • Video Views + Traffic

  • Follower Growth


PINTEREST

  • Awareness + Engagements

  • Traffic

  • Conversions

 

 

 

 

 

Digital Media Services

PPC MANAGEMENT

  • Branded + Non-Branded Search

  • Google Shopping

  • Performance Max

  • YouTube

  • Dynamic Remarketing (Criteo, AdRoll, etc)

  • Dynamic Remarketing with Creative Overlays

  • Static Banner Remarketing

OTHER

  • Strategic Publisher Partnerships

  • Demographic / Audience Consulting

  • Site Flow Analysis + Merchandising For Conversion

  • Email Strategy 

  • Promotional Strategy

  • Custom Multi-Phase Targeting Strategy

  • Broad Digital Program Analysis + Consult

  • Creative Analysis & Consulting For Conversion