


GRAY MATTER NYC
was founded on the premise that fashion and beauty brands operate differently in the online market and should be treated as such. At GRAY MATTER, we understand that in this ever-changing industry, we must focus on building strong brand awareness while simultaneously driving online consumer sales.
Social Media Services
FACEBOOK + INSTAGRAM
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Web Traffic
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Conversions
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Dynamic Remarketing
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Follower Acquisition
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Brand Awareness + Engagement
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Lead Generation
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Local Awareness (Retail Foot Traffic)
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Event Awareness
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Mobile App Promotions
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A/B Testing
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Creative, Copy, Audiences, Landing Pages For Conversion
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TIK TOK
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Spark Ads
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Brand Awareness + Engagement
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Video Views + Traffic
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Follower Growth
PINTEREST
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Awareness + Engagements
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Traffic
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Conversions
Digital Media Services
PPC MANAGEMENT
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Branded + Non-Branded Search
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Google Shopping
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Performance Max
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YouTube
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Dynamic Remarketing (Criteo, AdRoll, etc)
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Dynamic Remarketing with Creative Overlays
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Static Banner Remarketing
OTHER
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Strategic Publisher Partnerships
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Demographic / Audience Consulting
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Site Flow Analysis + Merchandising For Conversion
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Email Strategy
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Promotional Strategy
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Custom Multi-Phase Targeting Strategy
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Broad Digital Program Analysis + Consult
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Creative Analysis & Consulting For Conversion