GRAY MATTER NYC

was founded on the premise that fashion and beauty brands operate differently in the online market and should be treated as such. At GRAY MATTER, we understand that in this ever-changing industry, we must focus on building strong brand awareness while simultaneously driving online consumer sales.

Social Media Services

FACEBOOK + INSTAGRAM

ASC / AI Growth Campaigns
Conversions Optimization
Dynamic Remarketing
Campaign Structure Optimization
Funnel Definition and Management
Follower Acquisition
Brand Awareness + Engagement
Lead Generation
Local Awareness (Retail Foot Traffic)
Mobile App Promotions
A/B Testing
- Creative, Copy, Audiences, Landing Pages, Content Types

TIK TOK

Spark Ads
Brand Awareness + Engagement
Video Views + Traffic
Follower Growth
Sales + Conversion

Awareness + Engagements
Traffic
Conversions

Digital Media Services

PPC MANAGEMENT

Branded + Non-Branded Search
Google Shopping
Performance Max
YouTube
Dynamic Remarketing
Bing PPC Management

OTHER

Strategic Publisher Partnerships
Demographic / Audience Consulting
Site Flow Analysis + Merchandising For Conversion
Email Strategy
Promotional Strategy
Custom Multi-Phase Targeting Strategy
Broad Digital Program Analysis + Consult
Creative Analysis & Consulting For Conversion
Content Strategy
Creator Strategy