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Custom Multi-Phased Targeting Strategy

This tailored audience targeting strategy will maximize returns and isolate your brand's core online consumer. Depending on your seasonal objectives, we will utilize core loyalty groups, competitive sets, and custom conversion based audiences to establish your core converting groups and create qualified, revenue generating prospecting groups.

 This is the most qualified and advanced form of prospecting available in the digital space and this approach is unique to Gray Matter. 

On-going Targeting Maintenance

Once we've isolated a brand's core converting audience as well as healthy prospecting audiences, it is crucial to monitor each groups performance on a daily, weekly, monthly and seasonal basis. This allows us to further develop annual targeting strategies to better position your brand during times of sale, holiday or promotion.

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